Choose Your Path
You don't need more advice. You need the right kind of support.
Learn
Listen, reflect, and rethink your family's relationship with money through conversations about family, meaning, and financial well-being.
Shop
Self-guided journals, workbooks, and courses - designed to help families work through money challenges and everyday decisions at their own pace.
Coaching
1:1 family-focused financial psychology coaching for money conversations that feel stuck, tense, or emotionally loaded.
Core Philosophy
A different way to think about money.
Most advice focuses on numbers.
This work focuses on people.
​
-
Money decisions are emotional and relational
-
Behavior matters more than optimization
-
Values and stories shape financial outcomes
-
Tools work best when they support real human conversations
​
Financial psychology bridges the gap between what families know and what they're able to do.
Who This Is For
This works best for families who...
-
Want their money to reflect what matters most
-
Feel stressed, stuck, or conflicted about financial decisions
-
Avoid money conversations - or fight about them
-
Are tired of advice that ignores emotions and relationships
-
Want clarity without shame, pressure, or judgment
If that sounds familiar, you're not alone - and you're in the right place.
Featured Tools from the Shop
Start with tools designed for real families.
Whether you prefer to reflect privately or work together as a family, these tools are designed to create clarity, insight, and better conversations.
Journals, workbooks, and digital resources grounded in financial psychology—practical, approachable, and human.
Coaching Snapshot
When tools aren't enough, coaching creates space.
Coaching is for families who want support navigating the emotional side of money - without judgement or one-size-fits-all advice.
​
In coaching, we focus on:
-
Understanding patterns and money stories
-
Improving communication and decision-making
-
Reducing stress and conflict around finances
-
Creating alignment between values and actions
​
This is 1:1 family-focused coaching grounded in financial psychology. It is not financial planning or therapy.
Hi, I'm JW
Your family doesn't have to figure out money alone.
I’m a father, a husband, and a financial psychologist who works with families who want their money to have meaning—not just balance.
​​
I believe better financial outcomes come from understanding emotions, relationships, and the stories we carry about money. My work is about creating space for clarity, compassion, and intentional decision-making—without shame or pressure.
​
​Whether you want a tool to work through on your own, conversations to listen to, or personalized support for your family, there’s a place to start.
