Seeking Financial Guidance?
Your Family Money Story Holds the Key.
Financial Guidance - Financial Planning Rooted in Psychology
Every family has a unique money story - shaped by experiences, beliefs, and habits passed through generations. At JW Financial Guidance, we help families uncover their story, align their money with what matters most, and create a plan that strengthens both their financial future and family bonds. ​
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We blend expert financial planning with financial psychology to help you uncover your unique family money story, reframe unhelpful patterns, and build a financial plan that empowers your family to move forward with clarity and confidence.
Reframing Money Stories
Many families carry limiting beliefs about money. Positive psychology helps families rewrite these narratives, enabling them to approach their finances with a fresh perspective.
Strengths-Based Goal Setting
By aligning financial goals with values and strengths, families are more likely to stay motivated and achieve meaningful outcomes.
Fostering Confidence
Building resilience and self-efficacy empowers families to make sound financial decisions, even in the face of uncertainty.
What Working Together Looks Like
Financial planning with JW Financial Guidance is a relationship — not a transaction.
Whether we meet once or build an ongoing partnership, you can expect a safe, judgment-free space where your money story, values, and goals guide every part of the process.
We Start With Your Story
Before talking numbers, we talk you:
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your beliefs about money
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the family experiences that shaped them
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the goals you want to achieve
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the challenges that keep getting in the way
This helps us understand not just what you want, but why it matters.
We Build a Personalized Plan Together
Next, we create clarity. With your goals and values at the center, we:
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review your current financial picture
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map out strategies around budgeting, savings, debt, investments, insurance, and taxes
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identify the small shifts that can make the biggest difference
You leave with a plan you understand — and feel confident using.
We Walk With You as Life Changes
Finances evolve. Families grow. Priorities shift.
If you choose ongoing support, you’ll have a financial partner who:
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checks in regularly
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helps you stay on track
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guides you through life transitions
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provides encouragement and accountability
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updates your plan as life unfolds
We make sure your money keeps supporting the life you want.
You Gain Confidence, Clarity, and Peace of Mind
Our work together isn’t just about numbers — it’s about:
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reducing financial stress
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improving communication at home
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increasing confidence in decisions
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aligning your finances with your values
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strengthening your long-term financial well-being
Most clients tell us they feel lighter and more in control after just one session.
Common Questions
What are the costs and fees associated with financial planning?
A financial planning partnership with your family is billed in two parts: an initial fee for money story discovery and onboarding to the financial planning and investment platform; and an ongoing annual fee, billed quarterly. The initial fee is $1,200, while the ongoing fee is billed based on a maximum of 1% of assets under management. For full details on the billing schedule, refer to the firm's ADV Part 2B. For clients who one a short-term relationship, they can be billed an hourly rate of $150 for financial psychology work, and/or a one-time fee of $1,200 for a comprehensive plan.
What are the benefits of combining financial planning and psychology?
Combining financial planning with financial psychology helps people align their money decisions with their values, emotions, and long-term goals. Traditional financial planning focuses on numbers—budgets, investments, retirement accounts—while financial psychology uncovers the beliefs, habits, and stressors that drive financial behavior. Together, they provide: Clarity: Understanding not just what to do with money, but why. Confidence: Reducing anxiety and improving decision-making. Consistency: Building healthier money habits that stick. Alignment: Ensuring financial plans reflect personal values and life goals. This integration leads to stronger financial outcomes, less stress, and more meaningful progress toward long-term well-being.
What services do I get with a financial planning relationship?
Financial planning traditionally covers analyzing and managing the following areas: cash flow, insurance, investments, gifting, estate plans, and taxes. Financial guidance includes financial psychology coaching to help you achieve financial well-being - not just achieving wealth, but creating the money story you want your money to have. This includes analyzing and addressing personal and family strengths, relationships, values, and resilience through the lens of financial psychology.
Why is financial planning important for long-term financial well-being?
Financial planning is essential because it provides a clear roadmap for achieving your financial goals while managing risk and uncertainty. A well-designed plan helps you budget effectively, save for major life events, invest wisely, and prepare for retirement. By combining practical strategies with insights into your values and priorities, financial planning ensures your money decisions support your long-term well-being and peace of mind.